Client
United Nations Special Rapporteur on the Right to Housing
Years
2018-2020
United Nations Special Rapporteur on the Right to Housing
Years
2018-2020
The UN-appointed Special Rapporteur on the right to housing is a watchdog for human rights violations around the world. Leilani Farha served as Special Rapporteur from 2014 until 2020. I worked with
Leilani to rebrand both her presence online and her out-of-home
outreach initiatives. I redesigned and built a new website to convey her global mandate and house her extensive report archives.
Leilani launched The Shift in 2017 with the UN Office of the High Commissioner for Human Rights and needed a secondary brand to live beyond her six-year term as special rapporteur. The Shift is a movement and manifesto to push back on the worldwide housing crisis manufactured by global real estate investment and government inaction.
Leilani launched The Shift in 2017 with the UN Office of the High Commissioner for Human Rights and needed a secondary brand to live beyond her six-year term as special rapporteur. The Shift is a movement and manifesto to push back on the worldwide housing crisis manufactured by global real estate investment and government inaction.
My Roles
Strategy
Brand Strategy
Positioning
Content
Brand Strategy
Positioning
Content
Brand
Identity
Marks & Symbols
Copywriting
Brand System
Art Direction
Typography
Outdoor Media
Identity
Marks & Symbols
Copywriting
Brand System
Art Direction
Typography
Outdoor Media
Interactive
UI/UX Design
Visual Design
Art Direction
Motion Design
Front-end Development
CMS Implementation
UI/UX Design
Visual Design
Art Direction
Motion Design
Front-end Development
CMS Implementation
A BLACK AND WHITE ISSUE
The pared-down and minimalist Special Rapporteur brand conveys the starkness of the current lack of access to proper housing. I chose to combine arresting photography from in-the-field documentary journalists with an unequal-sign logomark and bold typography driven layout to raise the tenor of conversation and level of concern for the unfulfilled right to live in safety and dignity in a decent home.
The pared-down and minimalist Special Rapporteur brand conveys the starkness of the current lack of access to proper housing. I chose to combine arresting photography from in-the-field documentary journalists with an unequal-sign logomark and bold typography driven layout to raise the tenor of conversation and level of concern for the unfulfilled right to live in safety and dignity in a decent home.
MAKE THE SHIFT
The Shift relies on the same foundational brand constructs but is refracted through the lens of mass social movement. I employed more experimental graphic design techniques to express the urge for political action and the need for a paradigm shift in people’s mindsets.
The Shift relies on the same foundational brand constructs but is refracted through the lens of mass social movement. I employed more experimental graphic design techniques to express the urge for political action and the need for a paradigm shift in people’s mindsets.
