Based in Orlando, Florida USA
I’m a product designer with over 15 years of experience shaping digital products and platforms across startups and global organizations.
Currently, I lead product and design at a fintech startup, a leading loan trading marketplace used by 20,000+ traders. I partner closely with executives and engineering to drive strategic initiatives, including a major rebrand and the expansion of the platform into enterprise markets. My work focuses on aligning business strategy with user needs, building scalable systems, and elevating product quality end-to-end.
I began my career as a software engineer, earning a degree in Computer Science from Teesside University. That technical foundation continues to inform my approach to product design. Over time, I transitioned into design leadership, working across London and Toronto on digital experiences for organizations like Coca-Cola, Unilever, the Canadian Red Cross, and the CBC. I later co-founded a design studio, leading product and brand engagements for clients including the Mozilla Foundation and the United Nations, while also building a local design community through teaching and events.
More recently, I served as Principal Designer at Purple Rock Scissors, where I led design strategy and execution for clients such as Meta, 1Password, DC Comics, and Disney.
My deep technical and creative roots shape how I approach building thoughtful, scalable products.
Selected case studies (in no particular order)